UI Tracking

Nov - Dec 2017 Jo Lord (of Verily Say) was contracted by Infor to consult and assist in completing an in-house commercial. He was working with Hook & Loop studios in creating a brand-awareness commercial that would later be aired on MSNBC and later promoted on other NBC channels. We do not have the rights to display the final commercial, but wanted to display some of the process and provide a sample of the general direction the project went.


A motion artist on our team was tasked to create a UI environment that felt like it belonged in the physical space that was being walked through with the actor.


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