SAFATOPIA

We have been working with CEO & Co-Founder of Studio Etch, Maani Safa on his personal influential brand @Safatopia. Below you can view one of several videos we've produced for his brand.

 
 
 
 

DESIGN

For every video our team creates for the Safatopia brand, we design a unique aesthetic that keeps the branding intact. For additional samples of this sort of work, view the thumbnails of the Youtube videos on the page below. 

The design deliverables have included IGTV, Instagram Stories, Instagram Post, Facebook Watch and Youtube. 

 

 

Photography

Our photographers have shot with the Safatopia brand on several occasions around New York City. Maani is an entrepreneur and lifestyle guru. These photos were primarily shot for his Safatopia Instagram account.

 

Storytelling through Videography

We are currently in the process of editing additional short stories that are written by Maani Safa (Safatopia) and filmed, edited and produced by our team. Below was our first episode in his Youtube series.

 
 

CBS New York

We recently created original content and did an Instagram takeover for
CBS New York to celebrate the Royal Wedding.

 
 

content creation

After reaching out to local brands we felt would be a great collaboration for the Royal Wedding, we designed an Instagram theme that would reflect both a wedding and royal celebration. We researched activities and events that local New Yorkers could attend to celebrate the wedding, and created original content that would resonate. 

You can see this live on @cbsnewyork on Instagram. Scroll down until May 19, 2018.

 

Photography

One of our photographers went all over Manhattan shooting in various locations. From British pubs, to restaraunts serving special occassion deserts to souvenir shops with wedding memoriabila. 

 

Videography / interviews

We sent our videographer to Kellogg's NYC Cafe to interview former Royal Chef Darren McGrady. We also did a walk-through of the Downton Abbey Exhibition and interviewed Royal Expert Anne Chertoff

 
 

BEFORE

AFTER

Social media management

Our team monitored messages, comments and posts for 24 hours for the @cbsnewyork profile. We encouraged their audience to celebrate the Royal Wedding in many different ways. We also engaged with people we thought would find their profile interesting and this content informative. After only 24 hours we increased their account by more than 250 real* new followers. 

*Verily Say has never purchased fake followers and never will. It's illegal, unethical and ineffective. 

A&E NETWORKS FOR MIPCOM INTERNATIONAL

PROJECT / EVENT: MIPCOM INTERNATIONAL, PARTNERSHIP WITH A&E NETWORKS
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A&E Networks had us edit, design and produce their booth at the MIPCOM event in Palais des Festivals, Cannes, France. We were given more than fifty hours of premium content from A&E Networks (Lifetime, History and other channels) to edit into a trade show booth.

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Collectively we spent 3-4 weeks on this massive project. 80% of the time was spent on the editing. Imagine going through every show on a network and choosing clips that are the best of each, editing those down, timing them all up to work together and then going through multiple rounds of revisons. It was a heavy project! But we did it!


History Channel: VIKINGS

Millions of views

A&E Network's History Channel's Viking show has been a fun project to work on. We've seen massive engagement in their social media posts, including 2+ million views on videos we've assisted on. 

We made several adjustments to the Viking's graphics kit, the title design, effects adjustment, color correction and animation to name a few. Color adjusting, animation, texture and effects were also done for the Knightfall / Vikings combo promotion. 

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Color Grading Project

History's Creative Director asked that we color grade their entire Vikings package, and make it cooler. This is the before and after.

Floki Fan Art

History Channel had us take fan art for their Vikings show, and make it come to life. This was a collaboration with another motion artist James Lineham.

History logo - Vikings

This is apart of the color grading package that we delivered to History. Also, we were asked to modify the "V" and the "H" logos to fix some undisclosed errors. 

"V" logo adjustments

Color graded, animated and adjusted.

 

Today Show: Social Media & UI Design

We were heavily involved in the "Orange Room" for the Today Show's popular social media segment 2015-2017. We created countless media and user interface design for Carson Daly or Al Roker to thumb through on the Microsoft Surface interactive display screen. 

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This is a sample of the kind of UX / UI design we've done for them. This graphic would be played out on a Microsoft Surface screen, of which we would deliver the still and animated graphics for the engineer to load for Surface. Al Roker, Carson Daly or another host would scroll through the graphics on the Surface and our media would play out. In case you were wondering, yes, Al Roker and Carson Daly are as nice in-person as you've always hoped they would be. 


NBC NEWS RIO OLYMPICS

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One of the coolest projects ever...

The Olympics are a huge deal at NBC, and we spent countless hours developing the overall look and theme of the event for 2016. It was a team collaboration, and required some out-of-house assistance. We were in charge of UX and UI design for Orange Room, as well as several other parts of the theme of the show. 

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FACEBOOK & TODAY SHOW

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Facebook was on Today Show to exclusively unveil the latest tools on their platform; reactions. We designed the social media posts and created the graphics for the interview with Sheryl Sandberg.